Takis
Bold Flavor Meets Big Energy
THE BRIEF
Takis isn’t a brand that whispers-it roars. Known for their intense flavor and bold personality, they were looking for a media partner that could match their heat. The mission? Elevate Takis’ visibility and fan connection around National Signing Day, where high school athletes make their college picks-and where passion, performance, and hype all collide.
Sinclair Sports Group brought the vision. AMP Media brought the digital firepower.
THE APPROACH
This wasn’t just a sponsorship-it was a takeover. AMP Media led the charge on the digital front, creating a fully integrated campaign that turned Signing Day into Takis Day.
We developed custom branded content, real-time social engagement, interactive experiences, and digital storytelling across Sinclair’s sports platforms and high school-focused channels. Our goal? Make Takis feel like they were part of the moment-not just advertising around it.
We leaned into what makes Takis iconic: extreme flavor, youth appeal, and disruptive energy. With AMP’s cross-platform digital strategies, we translated that into immersive content that lived on air, online, and on every screen that mattered to Gen Z fans.
THE RESULTS
Gold – Festival of Media North America (Best Event or Experiential Campaign) This partnership didn’t just show up-it stole the show. The campaign earned top honors at the Festival of Media North America, beating out national competitors in the experiential space.
Key Performance Indicators:
+250
High Schools
250+ high schools spotlighted nationwide
10M+
Impressions
10M+ impressions across social and web
More than metrics-it was culture impact. We didn’t just serve ads; we helped Takis become part of the conversation.
THE IMPACT
AMP Media thrives at the intersection of passion and performance. This campaign proved what happens when brand energy meets digital precision. We helped Takis plug directly into one of the most emotionally charged moments in youth sports-and we made it unforgettable.
Because when AMP gets involved, partnerships don’t just perform. They ignite.
AWARDS & ACCOLADES
Festival of Media North America – Gold Winner:
https://www.linkedin.com/posts/sinclair-inc._takis-sinclair-sinclairsportsgroup-activity-700961840842 6065920-oaWq/
Official Press Release – Sinclair x Takis National Signing Day:
https://www.nasdaq.com/press-release/sinclair-sports-group-partners-with-takis-on-national-signing-day-event-2021-12-13