This unified advertising sales and integrated marketing team delivers​ the energy and excitement the name implies – fusing innovation, creativity, and​ tech-forward campaigns for brands across the US. From neighborhood to nation,​ this agile team creates and amplifies award-winning campaigns tailored to​ perform at the pace partners want and what the market demands.​ Leveraging the strength of Sinclair’s 80+ owned and operated assets, the AMP​ team is designed for the future and empowers brands to activate across news,​ entertainment, and sports through linear, CTV, digital, social, audio, and​ ad-supported streaming businesses. Working collaboratively, we help partners reach audiences at scale and unleash​ high-performance power that drives results.​

Rob Weisbord

COO and President of Local Media

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Ryan Moore

SVP, Chief Revenue Officer

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John “JZ” Zeigler

EVP, Chief Marketing Officer

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JR McCabe

Chief Business Officer Consumer Products

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Christina Tesauro

SVP, Sales – Tennis Channel, AMP Sports

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Eric Welles

Chief Digital Monetization Officer
SVP, Sports, Audio & Social 

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Gregg Siegel

Corp. SVP, National Sales and Client Partnerships

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Jon Spaet

SVP, Network Sales and Development

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1971
WBFF-TV Baltimore founded by Julian Sinclair Smith
1986
Sinclair Broadcast Group incorporated
1990s
First digital multicast channel in the US
2005
First per-subscriber fee retransmission consent agreements
2006
Acquired Tennis Channel
2016
Launched The National Desk
2020
Adopted NextGen Broadcast (ATSC 3.0)
2024
Operating 185 stations across the US
2025
Launch of AMP, creating Sinclair’s new media playbook
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